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Use Your Brand to Say “No”

What are the most difficult words to say? For some of you it might be the anxiety-producing 3 words “I Love You”… But for most of us, especially entrepreneurs, it’s one simple word – “No”. Why is...

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Find Moments That Matter

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #8: FIND MOMENTS THAT MATTER Many marketers fall into the trap of thinking that branding...

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Twist Your Brand For New Ideas

Let’s not kid ourselves. Branding is tough. There are so many competing brands and messages, it’s can be hard to capture a consumer’s attention (and his/her buying power). But there are some brands...

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Branding Lessons from Beyonce

It takes more than a catchy logo, flashy colors and a little bit of “shake your hips” and “show some leg” to create a trusted, consistent brand, and no one knows that better then Beyoncé. The whirlwind...

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Branding: An Entrepreneur’s Secret Weapon, smallbizdaily

Recently I had the pleasure of being interviewed about entrepreneurship and business branding by author, columnist and online talk show host Jane Applegate for her column in smallbizdaily, “The...

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5 Healthy Habits of Highly Successful Solopreneurs

Many entrepreneurs and business owners encounter a unique challenge: how to re-charge physically and emotionally and still have energy left for business. This guest post, 5 Healthy Habits of Highly...

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Twisting, Moving and Shaking Your Brand

Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That’s what visionary entrepreneurs like Richard Branson, Jeff Bezos and Gary Vaynerchuk do....

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Five Tips For An Effective Social Media Strategy

When designing a social media strategy it is important to know what your goal is and who you are trying to reach. Read through these five tips to ensure that your strategy is a success: KNOW YOUR...

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Connecticut Celebrates Women Entrepreneurs Conference

Julie Cottineau & BrandTwist present an interactive workshop at CT Celebrates Women Entrepreneurs Conference. This 1-Day event at UConn Stamford, CT is open to all and gives women an opportunity to...

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5 Ways Women Can Rock at Branding

Professional Women of Putnam, NY presents “5 Ways Women can Rock at Branding” an interactive workshop for entrepreneurs covering how to reach more clients, generate creative business thinking, make...

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